Glossary - Marketing

Advertising research, Aggregate planning, Marketing and artificial intelligence, Asymmetric competition, Attack marketing, Brand awareness, Brochure, Category design, Category killer, Clear Craze, Demarketing, Distribution, Discoverability, Demand vacuum, Demand generation, Event marketing, Free lunch, HYPR, Hunger marketing, Makromarketing, A/B Testing, Mobile Marketing, Mobile Marketing Automation, Blogging, Analytics, Churn Rate, Clickthrough Rate (CTR), Closed-Loop Marketing, Conversion Path, Content, Conversion Rate Optimization (CRO), Cost-per-Lead (CPL), Customer Acquisition Cost (CAC), Email, Evergreen Content, Facebook, Inbound Marketing, Key Performance Indicator (KPI), Landing Page, Lead, Lead Nurturing, Lifecycle Stages, Lifetime Value (LTV), Marketing Automation, Native Advertising, Net Promoter Score (NPS), Offer, Pay-per-Click (PPC), Qualified Lead, Return on Investment (ROI), Service Level Agreement (SLA), Viral Content, Workflow, Word-of-Mouth (WOM), Bills of exchange, Affiliate marketing, Marketing plan, Nielsen rating, Partnership marketing, Speaking engagements, Addressability, Closed Loop Analysis, Cross Channel Marketing, Cross-Device Marketing, Customer ID Code, Customer Segmentation, Customer Satisfaction (CSAT), Data-Driven Marketer, Data-Driven Marketing, Database Marketing Strategy, Digital Marketing, Direct Mail, Email Marketing, Key Performance Indicators (KPI), Marketing Stack, Marketing Clouds, Mix Optimization, Offline Attribution, Offline Data, Omnichannel, Personae, Personally Identifiable Information (PII), Premium Publisher, Price Skimming, Programmatic Advertising, Programmatic Marketing, Psychographics, Real Time Bidding, Self Service, abandonment, ABC inventory classification, absolute advantage, accelerated development, Acquisition, Acquisition Strategy, Ad Scheduling, Adaptive control budgeting, Adaptive experimentation, Adaptive planning, Market attractiveness, Market attractiveness-competitive position matrix, Market fragmentation, Blog, Content Marketing, Crowdsourcing, Customer Relationship Management (CRM), Cornerstone Content, Bounce Rate, Digital Commerce, Digital Sharecropping, Exit Rate, Newsjacking, Permission Marketing, Product Differentiation, Retargeting, Search Engine Marketing (SEM), Target Market, Unique Selling Proposition (USP), Viral, Abandonment rate, Arbitrage, Advocacy Marketing, Mention, Macromarketing, Market Research, Market Segmentation, Market Share, Brand Share, Mall Intercept Interview, Marketing and Opinion Research, Mono-polar Scale, Motivational Research, Multi-Dimensional Scaling, Mystery Shoppers, Laboratory Test Market, Lifestyle Research, Neuromarketing, Profiling, Re-Screening,